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Badhte Kadam

Client Profile

Leading massage oil brand of India

Concept & Execution

Socio Mind conceptualized and executed a unique and purpose-driven campaign for our esteemed client, Dabur India Ltd. for one day at 11 locations on the auspicious occasion of MahaShivratri.

There are 12 Jyotirlinga’s in India (A Jyotirlinga is a special Lord Shiva shirne). Lakhs of devotees come to worship and stand in long queues just to seek the blessing of Lord Shiva. Dabur Rheumatil Oil in association with Socio Mind conducted a campaign ‘Badhte Kadam’ for a day, where foot massage camps near 11 Jyotirlingas (except Kedarnath which is currently closed) for the devotees, who are tired of standing in queues.

Location of Dabur Rheumatil Oil Massage Camps-

  1. Somnath – Gujarat
  2. Mallikarjuna at Srisailam – Andhra Pradesh
  3. Mahakaleswar at Ujjain – Madhya Pradesh
  4. Omkareshwar – Madhya Pradesh
  5. Bhimashankar – Maharashtra
  6. Tryambakeshwar – Maharashtra
  7. Grishneshwar -Maharashtra
  8. Aundha Nagnath – Maharashtra
  9. Vishwanath – Uttar Pradesh
  10. Baidyanath – Jharkhand
  11. Rameshwaram – Tamil Nadu


Social Outcome

  • Touched the heart of lakhs of devotees through this noble initiative at each location


Marketing Outcome

  • Created brand engagement with lakhs of people
  • Built brand reputation for contributing to a noble and thoughtful cause

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