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Dabur Amla Hair Oil: Majboot Iraado Ko Salaam

Client Profile

Leading trusted hair oil brand of India.

Concept & Execution

This leading hair oil empowers women with strong strands of hair. Keeping this significance of the brand at the center; Socio Mind designed a unique CSR concept that gave more power to the women, who promised security and safety in Uttar Pradesh.

Uttar Pradesh recorded a huge number of crimes against women.  The Pink Brigade team of the UP Police protected the women and ensured their safety in the state.

We named the campaign as ‘Mazboot Iraadon ko Salaam’, which means saluting the strong will power or intentions. The Pink Brigade selflessly were on their toes to control crime against women.

So, now was the time to express gratitude towards their efforts.  Under the brand’s campaign, we collected signatures and best wishes along with video bytes for the Pink Brigade team as a token of appreciation.

Social Outcome

  • Motivated the Pink Brigade team to ensure more safety and security in the state

Marketing Outcome

  • Created brand engagement with lakhs of people
  • Built brand reputation for contributing to a noble cause
  • Sales of the hair oil went up in Uttar Pradesh

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