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Dabur Rheumatil Oil: Har Pal Taiyar Hum

Client Profile

Leading massage oil brand of India

Concept & Execution

Socio Mind has always been a constant supported for brands that are trying to make a difference during the pandemic.

The second wave was more dreadful. The number of deaths had gone up and again the lockdown was called. In such dark times, we had the ambulance drivers who were ready to selflessly serve the public. So, we called this campaign as “Har Pal Taiyar Hum” by Dabur Rheumatil Oil.

The doctors are valued, the policemen and the nurses…but, how about the ambulance drivers? Were their efforts valued? Have they been thanked enough?

Dabur Rheumatil Oil in collaboration with Socio Mind expressed gratitude to the ambulance drivers of Uttar Pradesh and Bihar. This selfless attitude was reciprocated by offering free foot massages to those ambulance drivers in 10 Government Hospitals of severely impacted cities of Meerut, Lucknow, Kanpur, Allahabad and Varanasi. The campaign was conducted in the campus of the hospitals, touching the hearts of around 50 drivers.


Social Outcome

  • Motivated 50 ambulance drivers to ensure more safety and security in the state


Marketing Outcome

  • Created brand engagement with lakhs of people
  • Built brand reputation for contributing to a noble and thoughtful cause

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