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Dabur Rheumatil Oil Made a “Relaxing” Navratri for Devotees

Client Profile

Leading massage oil brand of India.

Concept & Execution

Dabur Rheumatil Oil takes up a noble initiative of setting up a specially designed foot massage camp near Kamakhya Devi temple, Guwahati on the occasion of Chaitra Navratri (Apr 2 – Apr 10 2022).

Lakhs of devotees came to seek the blessings on Goddess Kamakhya Devi on this auspicious festival. This temple in Guwahati is a popular pilgrimage site for the Hindus. It was built to honour Devi Kamakhya by worshipping a yoni (vagina), a symbol of Naari Shakti for the ability of conceiving. Apart from this, the sacred temple of the Goddess has more history to it, relating to Lord Shiva and Sati.

Social Outcome

  • Provided great relief to 5000+ devotees in 9 days
  • Devotees were revitalized

Marketing Outcome

  • Created brand engagement with devotees that came from different parts of India
  • Increased brand visibility

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