Leading massage oil brand of India.
Concept & Execution
Dabur Rheumatil Oil takes up a noble initiative of setting up a specially designed foot massage camp near Kamakhya Devi temple, Guwahati on the occasion of Chaitra Navratri (Apr 2 – Apr 10 2022).
Lakhs of devotees came to seek the blessings on Goddess Kamakhya Devi on this auspicious festival. This temple in Guwahati is a popular pilgrimage site for the Hindus. It was built to honour Devi Kamakhya by worshipping a yoni (vagina), a symbol of Naari Shakti for the ability of conceiving. Apart from this, the sacred temple of the Goddess has more history to it, relating to Lord Shiva and Sati.
- Provided great relief to 5000+ devotees in 9 days
- Devotees were revitalized
- Created brand engagement with devotees that came from different parts of India
- Increased brand visibility