You are currently viewing Dabur Rheumatil Oil: Rishton Ke Anmol Rang

Dabur Rheumatil Oil: Rishton Ke Anmol Rang

Client Profile

Leading massage oil brand of India.

Concept & Execution

Socio Mind has left no stones unturned in making a difference from the time of Covid-19 impacting the nation.

Due to the dreadful corona virus outbreak, reaching the exam center for JEE students was challenging and traveling in public transport was risky.

To avoid the risk of being infected, most of the fathers, despite of their age and body aches, dropped their child to the center on their cycle. The Fathers didn’t want their children to miss the golden opportunity of cracking JEE. In return of this selfless love, we, with our brand, helped the fathers of more than 5000 JEE applicants at 16 examination centres across the nation to get great relief.

We organized foot massages with the product on makeshift stages to relieve them from the pain of riding the cycle. Moreover, we took all the necessary precautions of sanitizing the massage chair regularly and having our volunteers to constantly wear masks and gloves.

Social Outcome

  • Provided great relief to the fathers as well as the applicants
  • Fathers felt appreciated towards their efforts

Marketing Outcome

  • Created brand engagement with lakhs of people across the nation
  • Increased brand visibility
  • Gained brand loyalty from the male age group of 50-60 years

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