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Digital Darshan for Ma Durga Devotees

Client Profile

Leading FMCG Companies of India with a revenue of over Rs 7,680 Crore & Market Capitalization of over Rs. 48,800 Crore. Building on a legacy of quality and experience of over 133 years, Dabur is today India’s Most Trusted Name and the World’s Largest Ayurvedic and Natural Health Care Company.

Concept & Execution

Socio Mind conceptualized and executed a unique and purpose-driven health awareness campaign for our esteemed client, Dabur India Ltd.

Kolkata is a paradise of staunch believers of Ma Durga. However, due to Covid-19, they are not able to physically seek the blessings of the Ma. The pandemic is strong enough to restrict their rituals, but it is very weak to restrict their belief. To spark up the festive spirit and their deep belief, Dabur Hajmola in association with Socio Mind takes a humble step to bridge the gap between Ma Durga and her devotees.

Dabur Hajmola has set up portable vans that will have a lens fixed on the unique bottle display of Limcola (Mixture of Lime and Cola) flavor bottle. These vans shall travel to 8 societies and the volunteers shall invite the residents to seek ‘Digital’ blessings of Goddess Durga through the lens. The social distancing norms shall be followed and sanitizers will be provided to sanitize their hands before they step into the van. After which, the brand will distribute a sample pack of the new product as the ‘Prasad’.

Social Outcome

  • Touched the hearts of more than 5 lakh devotees

Marketing Outcome

  • Created brand engagement with lakhs of people
  • Built brand reputation for contributing to a noble and thoughtful cause
  • Mainly created brand awareness

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