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Emami Navratna Oil at Pandharpur Yatra

Client Profile

Leading FMCG brand in India.

Also, India’s most trusted oil brand.

Concept & Execution

In association with Emami Navratna Oil, Socio Mind took up a noble initiative of providing head and leg massages to relieve the stress of devotees, who walked in the scorching sun to Pandharpur during the 22 days long festival of Shravan in the year 2015.

The devotees come on foot from all over the nation. We thought of making their yatra peaceful and memorable with our idea.

Also, we covered the issue of water during pilgrimage. 90% of pilgrims fall sick due to impure drinking water. However, we did our bit by offering safe drinking water to the thirsty devotees standing in long queues.

Social Outcome

  • We took care of more than 5 lakh pilgrims

Marketing Outcome

  • Created brand engagement
  • Increased brand visibility at the religious platform of the Pandharpur yatra
  • The sales of the product increased in the year 2015 and 2016


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