Client Profile
Leading FMCG Companies of India with a revenue of over Rs 7,680 Crore & Market Capitalization of over Rs. 48,800 Crore. Building on a legacy of quality and experience of over 133 years, Dabur is today India’s Most Trusted Name and the World’s Largest Ayurvedic and Natural Health Care Company.
Concept & Execution
Socio Mind conceptualized and executed a unique and social initiative of setting up a baby feeding room at the ST bus stand of Nashik with Dabur Lal Tail. Its inauguration was done on the Republic Day of India- 26th January, 2022.
After inaugurating a feeding room in Nashik, we realized that this room should be at all the bus stations possible. This Women’s Day, we supported the brand to set up a breast feeding room at the ST Bus Stations of Dhule & Jalgaon in Maharashtra.
To amplify the effect of this noble cause, an audio jingle explaining the benefits of using Dabur Lal Tail including the enhancing the physical growth of the baby, strengthening of the bones and muscles and brightening of the skin, will be played via Audiowala Bus Stand, India’s largest digital audio network. The jingle shall also highlight the presence of the maternity facility for babies and mothers at the bus stand.
Social Outcome
- Happy and contented mothers and infants
Marketing Outcome
- Created brand engagement
- Built brand reputation for contributing to a noble and thoughtful cause
- Mainly created brand awareness
