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Majboot Irado Ki Buniyaad 2

Client Profile

Leading FMCG Companies of India with a revenue of over Rs 7,680 Crore & Market Capitalization of over Rs. 48,800 Crore. Building on a legacy of quality and experience of over 133 years, Dabur is today India’s Most Trusted Name and the World’s Largest Ayurvedic and Natural Health Care Company.

Concept & Execution

Socio Mind conceptualized and executed a unique and social initiative ‘Majboot Irado ki Buniyaad’ for our esteemed client, Dabur India Ltd. for its Ratnaprash product at Sheroes Café, Lucknow.

Through this cause, the brand is identifying and encouraging individuals, who are willing to serve society and create a difference for the better. We are proud of Mr. Alok Dikshit and Mr. Abhay Singh, who have hired the acid attack female survivors at their café. Acid attack survivors encounter a major challenge in finding jobs. However, with this noble cause, they are getting a chance to be independent and create their own identity.

Social Outcome

  • Happy and contented acid attack survivors

Marketing Outcome

  • Created brand engagement
  • Built brand reputation for contributing to a noble and thoughtful cause
  • Mainly created brand awareness

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