Leading FMCG Companies of India with a revenue of over Rs 7,680 Crore & Market Capitalization of over Rs. 48,800 Crore. Building on a legacy of quality and experience of over 133 years, Dabur is today India’s Most Trusted Name and the World’s Largest Ayurvedic and Natural Health Care Company.
Concept & Execution
Socio Mind conceptualized and executed a unique and social initiative ‘Majboot Irado ki Buniyaad’ for our esteemed client, Dabur India Ltd. for its Ratnaprash product.
Through this cause, the brand is identifying and encouraging individuals, who are willing to serve the society and create a difference for the better. We are proud of Mr. Uday Bhai, who is known as ‘Ahmedabad No Rikshawalo’. He offers free rides to tourists who visit the city of Ahmedabad in his auto that gives a home-like feeling. In his auto, he keeps newspapers to read, novels and toys for children, snacks, water bottles, fan and reading light.
- Noble deeds do get appreciated
- Small rewards lead to big initiatives
- Created brand engagement
- Built brand reputation for contributing to a noble and thoughtful cause