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Majboot Irado Ki Buniyaad 4

Client Profile

Leading FMCG Companies of India with a revenue of over Rs 7,680 Crore & Market Capitalization of over Rs. 48,800 Crore. Building on a legacy of quality and experience of over 133 years, Dabur is today India’s Most Trusted Name and the World’s Largest Ayurvedic and Natural Health Care Company.

Concept & Execution

Socio Mind conceptualized and executed a unique and social initiative ‘Majboot Irado ki Buniyaad’ for our esteemed client, Dabur India Ltd. for its Ratnaprash product.

Through this cause, the brand is identifying and encouraging individuals, who are willing to serve the society and create a difference for the better. We are proud of Mr. Dadarao Bilhore, a man who lost his 16 year old son due to pothole on Jogeshwari-Vikhroli Link Road (JVLR) in Mumbai. Shattered by the death of his only son, he took upon the onus to fill every pothole he could with his own money. Also, he has created an app where people can report the potholes to be filled.

Social Outcome

  • Noble deeds do get appreciated
  • Small rewards lead to big initiatives

Marketing Outcome

  • Created brand engagement
  • Built brand reputation for contributing to a noble and thoughtful cause

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