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Majboot Irado Ki Buniyaad


Client Profile

Leading FMCG Companies of India with a revenue of over Rs 7,680 Crore & Market Capitalization of over Rs. 48,800 Crore. Building on a legacy of quality and experience of over 133 years, Dabur is today India’s Most Trusted Name and the World’s Largest Ayurvedic and Natural Health Care Company.

Concept & Execution

Socio Mind conceptualized and executed a unique and social initiative ‘Majboot Irado ki Buniyaad’ for our esteemed client, Dabur India Ltd. for its Ratnaprash product in Delhi.

Through this cause, the brand is identifying and encouraging individuals, who are willing to serve the society and create a difference for the better. We are proud of Ms. Kiran Verma, who is on a mission of donating blood, saving lives, and inspiring the youth to transform the society.


Social Outcome

  • 250 people were inspired to donate blood and save lives

Marketing Outcome

  • Created brand engagement
  • Built brand reputation for contributing to a noble and thoughtful cause
  • Mainly created brand awareness


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