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Majboot Rishton Ki Buniyaad

Client Profile

Leading FMCG Companies of India with a revenue of over Rs 7,680 Crore & Market Capitalization of over Rs. 48,800 Crore. Building on a legacy of quality and experience of over 133 years, Dabur is today India’s Most Trusted Name and the World’s Largest Ayurvedic and Natural Health Care Company.

Concept & Execution

Socio Mind conceptualized and executed a unique and social initiative ‘Majboot Irado ki Buniyaad’ for our esteemed client, Dabur India Ltd. for its Ratnaprash product.

Dabur Ratnaprash gifted a memory for a lifetime to our real heroes. Through this celebration, the brand salutes the Jawaans for their devotion and dedication towards the nation. Seeing the face of husband is the most important element in the ritual of Karwa Chauth. Unfortunately, security forces who stay thousands of miles away serving the nation rarely get a chance to celebrate Karwa Chauth with their life partners. Dabur Ratnaprash surprised the soldiers by arranging their meet up with their wives on that day at the Indo-Tibetan Border. There were 21 couples who appreciated and thanked Dabur for this sweet gesture.

 Social Outcome

  • Boosted morale of the soldiers
  • Created a lifetime memory for the soldiers

Marketing Outcome

  • Created brand engagement
  • Built brand reputation for contributing to a noble and thoughtful cause

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