Client Profile

Leading woman health tonic brand of India

Concept & Execution

Socio Mind conceptualized and executed a unique and purpose-driven health awareness campaign for our esteemed client, Dabur India Ltd.

With the help of Socio Mind, Dabur Ashokarishta with the support of Mindwave Media organized a purpose-driven campaign ‘Sashakta Loktantra Mein Bhaagidaari’ for encouraging women of Uttar Pradesh to vote as 49% of the citizens are women. Few women in the small towns of UP are not even aware of their voting rights. Dabur aims to create awareness of their rights and make them an important part of the society.

‘Sashakta Loktantra Mein Bhagidaari’ means taking part in the democratic voting system.

Social Outcome

• This year, more women voters were recorded than men in UP

Marketing Outcome

• Created brand engagement with lakhs of women
• Built brand reputation for contributing to a noble and thoughtful cause